Master Data Management (MDM)
When customer data lives in Salesforce, Zendesk, and billing, which one is correct? We implement Master Data Management (MDM) solutions to deduplicate, resolve, and create a single 'Golden Record' for your most critical business entities.
Service Overview
Entity Resolution
Using deterministic and probabilistic algorithms (fuzzy matching) to identify duplicate records.
Golden Record Creation
Establishing survivorship rules (e.g., 'trust Salesforce for phone numbers, trust Billing for addresses').
Data Syncing
Pushing the cleaned golden record back out to source systems so all apps share the same data.
Key Benefits
360-Degree View
Finally achieve a true 360-degree view of your customers across all touchpoints.
Operational Efficiency
Stop wasting time cross-referencing conflicting spreadsheets.
Accurate Analytics
Ensure your BI dashboards aren't double-counting revenue due to duplicate records.
Our Process
Data Profiling
2-4 WeeksAnalyzing source systems to understand the scale of duplicates and data conflicts.
MDM Implementation
6-10 WeeksConfiguring the MDM platform and building the matching and survivorship algorithms.
Integration & Governance
4-6 WeeksConnecting the MDM hub to source systems via APIs and establishing data stewardship workflows.
Industries Served
Healthcare
Creating Master Patient Indexes (MPI) across hospital systems.
B2B Enterprise
Unifying complex Account and Contact hierarchies.
Technologies We Use
FAQ
What is 'Survivorship'?
Do we need an expensive MDM tool?
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