Growth Oct 15, 2024 5 min read
Generative Search Optimization (GSO): Adapting to the ChatGPT Era
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Generative Search Optimization (GSO): Adapting to the ChatGPT Era
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Arsalan Abbas
CEO & Founder
Users are no longer searching Google for links; they are asking Perplexity and ChatGPT for direct answers. If your business is not mentioned in those LLM responses, you effectively do not exist to the next generation of consumers.
GSO requires a completely different strategy. It's about being cited as an authoritative source in long-form content, maintaining excellent PR, and structuring your site data so LLM crawlers can easily digest your unique value propositions.
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